PROJECT TYPE

New brand, art direction, website design

Paris Dental Studios is an exquisite dental practice in heart of Le Marais, in Paris. A team of talented and professional dentists, owners of a French aligner brand, Aligneurs Français, reached out to me looking to create a new brand that would be game-changing in the dental industry and visually different to what the medical industry typically looks like. 

At the time the brand and I connected, they had been building their medical studio. I have also taken part in advising on some details, such as colour, logo position and window design. The space ended up getting the Élu Best Health Project of 2022 award and mentioned in interior design magazines.

The first step in my collaboration with Paris Dental Studios was to create a logo. The brief was to come up with something unique and modern, inspired by the fashion industry and Paris but still referring to medicine. No serif fonts, but a colour pink and a gradient had to be included.

This was the final logo that the team liked and approved. Yes, it's reversed (a mouth in a tooth, not the opposite) but hey, it's eye catching! It's something people will notice, talk about and hopefully, remember.

After the logo and the main colours had been were approved, I've started working on creating the Paris Dental Studios branded goodies. 

The next part was to design a website for Paris Dental Studios. Even though the client wanted a different, fresh look and feel for a medical studio, they still insisted the website looked clean, minimal and using predominantly light colours.

The client wanted their Instagram to look as non-commercial as possible. They wanted to maintain that relaxed Parisian 'not trying hard' kind of vibe. Minimal, light and focused on photos of the studio and of course, the before and after photos.

INSTAGRAM GRID DESIGN