PROJECT TYPE

New brand, art direction, website design

Paris Dental Studios is an exquisite dental practice located in the heart of Le Marais, Paris. A team of skilled dentists and founders of the French aligner brand, Aligneurs Français, approached me to create a groundbreaking brand that challenges traditional visuals in the medical industry.

The goal was to design a brand identity that felt unique and modern, drawing inspiration from the elegance of the Parisian fashion world while subtly referencing its medical roots. The logo was crafted to embody these qualities, incorporating a sleek, contemporary aesthetic with a pink gradient, as requested, while steering clear of serif fonts to ensure a fresh and innovative look.

In addition to the branding, I designed a website that breaks away from conventional medical design norms. The result is a clean, minimal, and predominantly light-toned site, offering a fresh yet professional user experience that aligns with the studio’s innovative vision.

The first step in my collaboration with Paris Dental Studios was to create a logo. The brief was to come up with something unique and modern, inspired by the fashion industry and Paris but still referring to medicine. No serif fonts, but a colour pink and a gradient had to be included.

This was the final logo that the team liked and approved. Yes, it's reversed (a mouth in a tooth, not the opposite) but hey, it's eye catching! It's something people will notice, talk about and hopefully, remember.

After the logo and the main colours had been were approved, I've started working on creating the Paris Dental Studios branded goodies. 

The next part was to design a website for Paris Dental Studios. Even though the client wanted a different, fresh look and feel for a medical studio, they still insisted the website looked clean, minimal and using predominantly light colours.

The client wanted their Instagram to look as non-commercial as possible. They wanted to maintain that relaxed Parisian 'not trying hard' kind of vibe. Minimal, light and focused on photos of the studio and of course, the before and after photos.

INSTAGRAM GRID DESIGN