PROJECT TYPE

New brand, brand identity, art direction

Printed Paper is a vibrant new stationery brand offering a wide range of customized printed paper products designed to inspire organization, creativity, and individuality. Catering primarily to women aged 15-55, the brand combines trendy, high-quality, and affordable designs with a mission to be more than just a printing company—becoming an essential part of their customers' daily lives.

I was tasked with developing the entire brand aesthetic, crafting a cohesive and appealing identity. This included creating the brand identity, sourcing stock imagery and photography references, designing planner covers, a website mockup, and custom social media templates. All work was thoughtfully presented to the client as a brand board and final presentation, encompassing key brand elements alongside photography and visual references to guide further brand development.